The Archive | Befriend the Titans

The Archive

Johannes Gutenberg

German

1400–1468

The Printing Press

Johannes Gutenberg revolutionized the world with his invention of the movable type printing press, democratizing knowledge and laying the foundation for modern typography and mass communication.

John Baskerville

British

1707–1775

Baskerville

Creator of the Baskerville typeface, John Baskerville fused elegance, clarity, and precision, leaving a lasting imprint on printing and typography.

Giambattista Bodoni

Italian

1740–1813

Bodoni

Giambattista Bodoni mastered the art of contrast, creating a neoclassical type that still defines elegance in print.

Firmin Didot

French

1764–1836

Didot

Firmin Didot’s revolutionary high-contrast typeface and stereotyping innovations transformed book printing, leaving an enduring legacy in elegant, modern typography.

William Morris

British

1834–1896

Kelmscott Press

Visionary of the Arts and Crafts movement, William Morris united beauty, craft, and social reform in 19th-century design.

Frederic Goudy

American

1865–1947

Copperplate Gothic

America’s most prolific type designer, Goudy blended warmth, tradition, and craftsmanship into over 100 typefaces.

Bruce Rogers

American

1870–1957

Centaur

Designer of the Centaur and Montaigne typefaces, Bruce Rogers brought classical elegance and meticulous craftsmanship to over 500 finely printed books.

Edward Johnston

British

1872–1944

Johnston Sans

Creator of the London Underground typeface, Edward Johnston set the standard for modern calligraphy and public lettering with timeless clarity and craft.

Morris Fuller Benton

American

1872–1948

Franklin Gothic

The quiet force behind American typography, Benton engineered the visual language of the 20th century with precision and scale.

Paul Renner

German

1878–1956

Futura

Designer of Futura, Paul Renner bridged modernist ideals and classical proportion in one of the most iconic typefaces ever made.

Eric Gill

British

1882–1940

Gill Sans

Designer of Gill Sans and Perpetua, Eric Gill fused classical proportion with modern clarity to create enduring, humanist typefaces.

Stanley Morison

British

1889–1967

Times New Roman

Historian and typographic reformer, Morison revived classical forms and directed the creation of Times New Roman.

Jan Tschichold

German

1902–1974

The New Typography

Modernist typographer who shaped the New Typography and later brought elegance to Penguin Books' design standards.

Adrian Frutiger

Swiss

1928–2015

Univers, Avenir

Swiss designer Adrian Frutiger (1928–2015) created Univers, Frutiger, and Avenir—three landmark sans-serifs that defined modern typography across print, signage, and digital eras.

Margaret Calvert

British

1936–

Transport, Rail Alphabet

Designer of the UK Transport typeface and iconic road signs, Margaret Calvert fused clarity, legibility, and humanist elegance in public design.

Carol Twombly

American

1959–

Trajan, Myriad

Designer of Trajan, Lithos, and Adobe Caslon, Carol Twombly revived historical letterforms with elegance, precision, and modern clarity.

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